When deciding to purchase a Canucks jersey, be aware of the price. If it’s too good to be true, then it’s probably a fake. If someone, or a website, is selling a Canucks jersey with a sewn player name and number kit for $50-$100, it's a fake.
Reebok does not liquidate authentic jerseys due to overproduction or any other reason. This is important as many illegal vendors will use this as an excuse for the really low price. Illegal vendors may also claim they know someone at Reebok.
The Internet is full of fake jerseys. Beware of auction and classified sites such as eBay, Craig’s List, Lespac, and Announce123.
Several sites sell fake Canucks jerseys directly from China. All authentic Canucks jerseys are made locally at Reebok's Saint-Hyacinthe factory, so any jersey which is being delivered by "international shipping" is 100% fake.
If a website’s method of payment is Pay Pal, it’s probably not a legitimate online retailer of offcially-licensed NHL products.
Search engines such as Google do not pre-screen websites that appear in their search results. Be cautious of websites that appear on Google searches for "Canucks Jerseys" or similar keywords or search terms.
It is highly recommended that you purchase your Canucks jersey at an authorized retail store. To purchase your jersey online, visit the NHL’s store at shop.Canucks.nhl.com.
Avoid purchasing a Canucks jersey outside the arena on a game night, out of the trunk of someone’s vehicle, or at a local flea market.