Director, Live Entertainment
As Director, Live Entertainment, Sheena Way is responsible for booking all public concerts and events into Rogers Arena, filling all non-Canuck dates in the calendar, negotiating building deals, developing new building opportunities and maintaining long-term relationships with promoters.
Way spent 11 years with Live Nation and House of Blues Concerts working in sales and sponsorship. Way was responsible for negotiating and executing corporate sponsor deals, routing artist tours and making building tour offers. Prior to that, Way worked for eight years with the booking agency, SL Feldman & Associates, developing talent and routing tours. Way recognized her passion for the music entertainment industry while first working at a record store, managing local rock bands.
Way is an avid skier, road cyclist and golfer. She loves live music, travelling to beach destinations, scuba diving, boxing and horseback riding.