In her current role as Vice President of Brand Development for Canucks Sports & Entertainment, Ali Gardiner oversees the Vancouver Canucks brand strategy and how it comes to life in marketing, the in-arena experience, broadcast and online platforms. She and her team are passionate about creating and strengthening connections with Canucks fans so they continue to be one of the largest, most loyal and engaged fan bases in hockey.
Prior to working with the Canucks, Gardiner was the Vice President of Brand and Creative Services at the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). Over six years, Gardiner oversaw the development of the Games' brand strategy and design elements such as the emblem, mascots, medals and torch, as well as the graphic identity that created a unifying, signature Games experience. Her team also worked closely with other departments and partners to bring the Vancouver 2010 brand to life in everything from licensed merchandise to the live venue experience. Before joining VANOC, Gardiner was part of the Vancouver 2010 Bid Corporation that won the Games for Canada in 2003. She was also involved in the bid to host the 2006 World Junior Hockey Championships in BC, and worked in brand management at Molson Canada.
Born and raised on Vancouver's North Shore, Gardiner attended Queen's University in Kingston, Ontario where she graduated with a Bachelor of Commerce. She currently lives in North Vancouver with her husband Mori and two children, who are huge sports fans as well. Gardiner enjoys downhill skiing, waterskiing and running, in addition to watching and playing hockey.