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As Game & Event multimedia producer, Art Green’s main duties are creating and implementing motion graphics for the Daktronics scoreboard and 360 LED display in the bowl at Rogers Arena. All the animation you see on the Canucks ‘ring-beam’ and main scoreboard is created by Art. These graphics can be anything from an animation that inspires a crowd to cheer louder for the Canucks or an animation for one of the major sponsors.

LIGHTS ON!

A typical game day for Art starts at 8:00am and ends when the game is over, usually around 9:30pm. First thing in the morning he compiles player statistics, which will be displayed on the scoreboard for that night’s game. From then on, his day revolves around creating graphics and programming the scoreboard for the scoreboard operators that will come in that night. The operators arrive one hour prior to the game.

“Once the game has started,” explains Art, “I am on-hand in the Broadcast department to make sure that the servers that run the scoreboard and 360 display are working well. I also assist the operators with any information they need as they follow a very precise script of what to display and when that is written specifically for each and every game.”

GET SOME CLASS

Art’s education background includes obtaining a Fine Arts degree from University of Guelph and a Advertising and Marketing Diploma from Durham College in Oshawa, Ontario.

“In order to gain a better understanding of Motion Graphics it would be helpful to have a degree in Fine Art, and experience with animation, photography, graphic design and motion graphics courses,” Art offers. “It’s important to keep your eyes and your imagination open because inspiration can come from anywhere. From movies to music videos, books to posters, commercials to web sites, they all provide inspiration.”

SOFTWARE AND COMPUTER EXPERIENCE

The software Art uses is varied. He chooses to use Apple Computers because they do offer him a bit more flexibility in terms of software choices. However, most motion graphics software can run on either P.C. or Mac based systems. Important design software to learn is: Apple’s Motion, Adobe’s After Effects, Illustrator and Photoshop. Additionally, the most important piece of software to learn that runs on the Daktronics servers is Excel. Familiarity with Windows based servers and operating systems is also an asset.

Finally, Art adds two pieces of advice to help anyone succeed in this role. First, he says that you should have your creative brain ‘turned on’ everywhere you go. “Every picture tells a story and so should every piece of motion graphics,” he says. “Everywhere you go, everything you look at, picture it through a viewfinder. How would you frame it differently to enhance or create an emotion?” Secondly, it’s all about the game. “More importantly than all of this, you must have passion and respect for the game of hockey.”