Director, Charitable & Corporate Events, As the Director of Charitable & Corporate Events, Karen Christiansen is responsible for creating and executing fan, sponsor and charitable partner engagement opportunities through special events for Canucks Sports & Entertainment and the Canucks for Kids Fund. She is responsible for creating and executing charitable fundraising events such as: the Jake Milford Canucks Charity Invitational, Canucks for Kids Fund Superskills, Dice & Ice and the Canucks for Kids Fund Telethon. She also provides direction and oversees the production elements of all corporate events, such as the State of the Franchise, Open Practice, and all special events held for Season Ticket and Suite Holders.
DAY TO DAY
On a day-to-day basis, this involves delivering events on budget, with an emphasis on growing revenue and ensuring that the highest standards of event management are met; volunteer, contractor and supplier recruitment and management; engaging celebrities, media personalities and members of the Canucks Alumni to attend events as warranted; as well as working with the Business Development Team to ensure that all event sponsor requirements are delivered. Karen also works closely with the Canucks’ Marketing and Creative Services departments to promote and brand all special events.
IN THE INDUSTRY
Karen also works closely with the Canucks’ Marketing and Creative Services departments to promote and brand all special events. In addition to assisting the internal departments mentioned above, Karen is also available to assist the Canucks Centre for BC Hockey when needed, including the planning and execution of activities surrounding CBC’s Hockey Day in Canada.
HITTING THE BOOKS
Karen holds a Bachelor of Arts Degree in Political Science and an accelerated Public Relations Diploma. Prior to this position with the company, she had an extensive background in event planning and in-arena production. Further, this role requires critical and sequential thinking, excellent time management skills, attention to detail and the ability to multi-task. Remaining calm and poised under pressure is also a must.
“If you are interested in such a role, I highly recommend that you volunteer at events to gain a greater understanding of the planning and execution involved,” advises Karen. “Volunteering is also a great way to meet local event planners and network within the industry.”