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Pepsico Canada scores partnership with Canucks Sports & Entertainment

New official beverage and food agreement ups the enjoyment factor at Rogers Arena. Company celebrates partnership with $10,000 donation to Canucks for Kids Fund

Monday, 03.10.2011 / 1:42 PM / News
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Pepsico Canada scores partnership with Canucks Sports & Entertainment

Vancouver, BC – PepsiCo Canada and Canucks Sports & Entertainment (Canucks) today announced a power play that will give Vancouverites a refreshing new taste experience at Rogers Arena. Through this new partnership, PepsiCo Canada scores dual exclusive beverage and snack (through its Lay’s brand) supplier status of the Vancouver Canucks and Rogers Arena.

The partnership marks an exciting new era for PepsiCo Canada and the Canucks franchise, and extends the company’s deep roots in Canadian hockey including long-standing partnerships with Hockey Canada and the National Hockey League. Beginning on opening night, fans can enjoy the triple pleasure of a Pepsi beverage, a bag of Lay’s chips and first-class hockey.

“Hockey, Pepsi and Lay’s – now there’s a hat-trick if ever there was one. We couldn’t be more proud to begin a partnership with this amazing franchise,” said Greg Lyons, vice-president of Marketing, PepsiCo Beverages Canada. “We look forward to bringing the enjoyment of Pepsi to the game experience in Vancouver, and continuing to build on our commitment to the great game of hockey. We wish the Vancouver Canucks another successful season and look forward to a lasting partnership with the franchise.”

“On behalf of the Lay’s brand and PepsiCo Foods Canada, we are so proud to be affiliated with such an upstanding team as the Vancouver Canucks. I am sure all fans can agree that hockey is better with Pepsi and Lay’s,” says Jason McDonell, vice-president of Marketing, PepsiCo Foods Canada. “Hometown pride and supporting local Canadian community organizations are very important to both the Lay’s and Pepsi brands and we are thrilled to be able to go one step further by giving back to the Canucks Centre for BC Hockey.”

“We are always striving to provide our fans world class experiences every time they are at Rogers Arena and our partners are committed to this same initiative,” said Victor de Bonis, Chief Operating Officer, Canucks Sports & Entertainment and Alternate Governor, NHL. “PepsiCo Canada and Lay’s are dedicated to providing our loyal fans a first class experience and product at all times. We are thrilled about this new and exciting partnership.”

Through the agreement, visitors to the arena will now have access to PepsiCo foods and beverage products including Lay’s potato chips and other PepsiCo Canada snacks, PepsiCo fountain drinks at concession stands and PepsiCo vending machines offering the company’s entire portfolio of carbonated and non-carbonated beverages. The multi-year beverages partnership includes branding and advertising placements at food and beverage activation points (including all concessions, restaurants, bars and other outlets within the arena); branded Pepsi cups; arena in-seat ordering; LED rink board signage; 100-level concourse and spectator stairway branding; in-game features and more. The Lay’s brand partnership is an exclusive multi-year deal whereby the brand will be designated “Official Potato Chip of the Vancouver Canucks & Rogers Arena”.

In celebration of the new partnership, PepsiCo Canada is pleased to donate $10,000 and a pair of Canucks home game tickets to the Canucks Center for Kids Fund in support of the Canucks Centre for BC Hockey. Supported by the Canucks for Kids Fund and in partnership with BC Hockey, the Canucks Centre for BC Hockey is a direct link to over 60,000 minor hockey players throughout BC. The Centre is committed to creating opportunities for grassroots hockey players of all ages, levels and backgrounds by assisting in the development and recognition of female hockey, minor hockey initiation, and the skill improvement of players and coaches. Each year, the Centre programs provide minor hockey players, coaches, and parents the opportunity to visit Rogers Arena and benefit from interaction with the Canucks players, coaching staff and administrators.

About PepsiCo Canada 

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and Tropicana business. For more information, please visit www.pepsico.ca. Follow Pepsi on Twitter (@PepsiCanada) and Facebook (PepsiCanada).

About Lay’s
Lay’s potato chips are Canada’s favourite potato chip brand, leading the market share in all Canadian regions. Lay’s is one of PepsiCo Foods Canada’s flagship brands. For more information, please visit www.lays.ca.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About Canucks Sports & Entertainment
Owned and operated by the Aquilini Investment Group since 2004, Canucks Sports & Entertainment is committed to providing a premium fan experience through the hockey club, state of the art Rogers Arena and charitable and community initiatives. For more information, please visit Canucks.com or Rogersarena.ca.