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Canucks launch playoff initiatives

Tuesday, 12.04.2011 / 6:04 PM / News
Vancouver Canucks
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Canucks launch playoff initiatives

Vancouver, B.C. – The Vancouver Canucks announced today that the club is launching several playoff initiatives for their fans. The 2011 Playoffs are presented by Save-On-Foods Pharmacy and initiatives include exclusive Canucks.com playoff content, the traditional Playoff Towels, and the Party on the Plaza, presented by Canadian Tire, which will take place prior to the start of every home game.

Canucks Sports & Entertainment encourages fans to celebrate responsibly throughout the playoffs.

“The Stanley Cup Playoffs are an exciting time for hockey fans and our hope is that Canucks fans everywhere will enthusiastically support our team with pride and passion wearing Canucks team colours, but will do so responsibly, safely and with respect for fellow fans, citizens and the property of others” said Victor de Bonis, COO, Canucks Sports & Entertainment and Alternate Governor, NHL. “We are asking fans to celebrate responsibly as part of a campaign to keep Canuck fans safe. Plan for safe transportation ahead of time - take transit, cabs, or designate a driver.”

To help promote the celebrate responsibly campaign, the Vancouver Canucks and Aramark Sports & Entertainment will continue to run their designated driver program at Rogers Arena throughout the playoffs. Guests at least 19 years of age with a valid driver’s license, may sign a pledge to be a designated driver. Upon sign-up, the designated driver pledges to not drink alcohol at the game and provide responsible transportation for all members of their group. Designated drivers receive a coupon for one free non-alcoholic beverage and are eligible for a prize draw. Eligible guests may sign up at the Guest Services Centre at Section 114 on the Plaza Level 100 and Section 310 on the Rogers Level 300.

Fans attending games at Rogers Arena are encouraged to use Rogers Arena’s two-way fan text service should the behavior of others be having an unpleasant effect on their experience. Fans can text their message or concern to 604-512-6799. Guests should include as much information and detail as possible along with the seat location so Arena staff can respond accordingly.

Fans looking to purchase Round 1 playoff tickets are encouraged to check Ticketmaster regularly and every Monday at 10 a.m. for great seats released for the games in that week or sign up for the Last Minute Tickets Club to receive e-mail notices when tickets are released for purchase (canucks.com/lastminute). Holds are also released within 48 hours of the game day up until puck-drop and are available at ticketmaster.ca/canucks. Single game tickets purchased through Ticketmaster for playoff games not played in the first round will automatically be refunded at point of purchase. For more information on tickets, please go to canucks.com/tickets or follow @CanucksTickets on twitter for information on releases.

Fans attending playoff games at Rogers Arena are encouraged to wear Canucks colours and are invited to join us two hours prior to every home game at Rogers Arena for the Party on the Plaza, presented by Canadian Tire. Fans will enjoy live music by local DJs, interactive games, fun contests, face painting and a chance to meet Canucks Alumni. The first 1000 people will also receive a complimentary Sizzlin’ Smokie from Grimm’s and drinks courtesy of Coca-Cola. Thanks to Canadian Tire, Rogers, Chevy Cruze, Sony, Grimm’s, Coca-Cola, TEAM Radio, The Beat 94.5 and 103.5 QMFM for making this event possible. For more information on the Party on the Plaza, presented by Canadian Tire, please go to canucks.com/party.

On Wednesday, April 13, look for the Canucks Street Team powered by Rogers downtown during lunch hour. Find them and you could win great prizes including 2011 playoff towels and the official Canucks playoff scarf. For day-of updates follow @VanCanucks on twitter.

Additionally, every fan attending each home playoff game at Rogers Arena, will receive a Playoff Towel courtesy of Save-On-Foods Pharmacy, Rogers, Sports Action Props, Canadian Tire, TEAM Radio, The Province and Rogers Sportsnet Pacific. Towels are also available throughout the Lower Mainland at participating Save-On-Foods Pharmacy locations or at the Canucks Team Store while supplies last. See in-store for details.

A new Team Store has also opened in a third convenient location for the duration of the playoffs. Located at the corner of Robson and Granville (653 Robson Street) store hours are from 11-7 p.m. Monday through Friday and 11-6 p.m. on Sundays. Merchandise will include limited edition playoff and Presidents’ Trophy t-shirts, blue primary jerseys and name and number tees for men and women. Everything that is available at the playoff store can also be found at the Team Store.

Throughout the playoffs, fans are encouraged to go to Canucks.com for exclusive coverage including photo galleries, post-game coverage, the Playoff Show, which will feature live-streaming of the Canucks game day skate, dressing room interviews, Coach Vigneault's press conference, special guests and game analysis.

Canucks.com will also be introducing a new initiative called ThisIsWhatWeLiveFor.com—an interactive microsite where fans can show their support and become more directly involved with the excitement of playoffs. ThisIsWhatWeLiveFor.com will feature a large Canucks mosaic composed of up to 6,000 fan photos, displaying the passion Vancouver fans have for their team. Fans have the chance to submit a photo that shows why the playoffs are what they live for and share their stories about what the playoffs mean to them alongside Canucks players and staff. Visit ThisIsWhatWeLiveFor.com to submit your photo.

Global Event Forum has partnered with the Vancouver Canucks as the “Official Playoff Fan Packages Partner.” Fans will be able to access travel packages from Global Event Forum to see the Canucks play any home or away game by booking the packages through the Global Event Forum website at http://www.globaleventforum.com/.

The Vancouver Canucks would also like to thank participating partners, Save-On-Foods Pharmacy, Rogers, Sports Action Props, Canadian Tire, Rogers Sportsnet Pacific, TEAM Radio, The Beat 94.5, 103.5 QMFM and The Province for helping make this an extraordinary playoff experience.