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Forever Canucks

Monday, 07.02.2011 / 2:21 PM / Features - 40th Anniversary
By Derek Jory
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Forever Canucks

The goal was to have a home for the entire Vancouver Canucks story, as seen through the eyes of the fans, from day one to infinity.

A place where every win, goal, save and hit, big or small, had a place to live; think of it as the Wiki of Canucksdom.

Let me be the first to introduce you to Forever Canucks.

Forever Canucks is made up of two symbiotic parts: a fan-owned Canucks collective timeline with content contributed by the entire Canucks universe, and the newest fan interactive experience at Rogers Arena.

Starting at forevercanucks.nhl.com, fans have the opportunity to tell the Canucks story from their personal experience using images, videos and anything else that helps define our franchise's identity. Fans can debate the greatest players, vote for defining moments and rank just about anything.

Still in its infancy, Forever Canucks is already bigger that we ever imagined, and it's only just begun. The timeline is yours to make it what you want - think of it as a blank canvas in need of colour. Play around with it, get a feel for it, then make it your own.

The more you put into Forever Canucks online, the better the Forever Canucks exhibit will be.

Located at section 121 at Rogers Arena, Forever Canucks, powered by Rogers, is an interactive exhibit that adds to the ultimate fan experience, while displaying some of the Canucks most storied moments from their 40 year history.

Similar to the Hall of Heroes, launched in December and also powered by Rogers, the exhibit, made up of five 42-inch touch screens, a 10-foot high historical graphic of Vancouver’s team history and a display case containing Canucks historical artifacts from the last 40 years, is now open to the public.

Mark Raham, director of brand & creative with Canucks Sports & Entertainment, oversaw the project and he’s excited about how it connects fans at Rogers Arena with those around the world.

“Users can submit clips of the best hits, goals, saves, milestones, comebacks and overtime winners and vote on them online at Forever Canucks,” explained Raham. “Then the top 10 in each category gets displayed here and it’s live to the world so it changes every night. If Roberto Luongo makes a great save and somebody puts it on YouTube and links to it in Forever Canucks, it can get voted up the ladder and then it’ll appear here.”

It’s the story that keeps on telling as the Forever Canucks exhibit takes fans from the past, to the present, and right up to live action going on at centre ice.

Another interactive part of the display is a complete database of every player that has ever suited up for the Canucks – from Adams, Greg, to Zezel, Peter, and everyone in between.

Users can browse through players, iPhone style, and check out stats, which are updated live for those currently on Vancouver’s roster.

“Canucks fans love to celebrate their connection with the team and the game of hockey. We’re excited to play a role in bringing their memories to life with the ‘Forever Canucks’ kiosk at Rogers Arena,” said Rogers Vice-President for B.C., Gord Nelson. “The ‘Hall of Heroes’ exhibit is a huge hit at Rogers Arena and now fans get to experience 40 years of their team. They even get to be part of making history by casting their vote.”

Not to be overlooked by the large-scale graphic story telling and multi-media experience are the authentic one-of-a-kind player memorabilia. Some of the Canucks most iconic hockey equipment is incased for your viewing pleasure, including two of Kirk McLean’s masks, which he placed in the exhibit himself last week.

Also on display are Pavel Bure’s gloves and his first Canucks jersey, Thomas Gradin’s stick, the puck from Vancouver’s first ever goal (scored by Barry Wilkins) and the stick used to score it, an original 1982 Canucks playoff towel, a program from the Canucks inaugural game in 1970, Vancouver’s certificate of membership into the NHL, and much more.

Next time you’re in Rogers Arena, do yourself a favour and stop by section 121 and experience Forever Canucks. Until then, visit forevercanucks.nhl.com and tell your Canucks story.