Canucks Sports & Entertainment announces acquisition of Vancouver Millionaires trademarks
Vancouver, B.C. – Canucks Sports & Entertainment is proud to announce the acquisition of ownership of the Vancouver Millionaires trademarks, including the name “Vancouver Millionaires”, the Inaugural Classic “V” logo, the Vancouver Maroons “V” and design and the web domain www.vancouvermillionaires.com.
The marks had been owned by Vancouver-based businessman David John Mikl (also known by his recording artist and acting name, John Mikl Thor) for the past 33 years.
Mikl had used the marks since as early as 1977, first claiming an ownership interest through his exclusive use of the marks and then officially registering them as Canadian and U.S. trademarks. For the last decade, with the help of his wife and business partner Katherine Elo, he actively pursued a retail and internet merchandise program incorporating the marks, breathing new life into an almost forgotten brand. His efforts strengthened the brand and gave it a solid place in the world of retro brand sports licensing. By acquiring ownership of the trademarks, Canucks Sports & Entertainment has enhanced its ability to tell the story of professional hockey in Vancouver.
Canucks Sports & Entertainment has plans to launch a small line of Vancouver Millionaires merchandise this season, with merchandise to be available at Canucks Team Store locations and online at shop.nhl.com.
The Vancouver Millionaires played in the Pacific Coast Hockey Association from 1912 through 1922 and won the Stanley Cup in 1915 against the Ottawa Senators of the National Hockey Association, which later became the NHL.