Utica Comets - Logos & jersey design 14 June 2013
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The brand development for the Utica Comets was taken on by a secret task force within the Vancouver Canucks organization. Their objective was to create an identifying mark/brand that is timeless, strong and practical. A classic hockey logo and jersey design, with a modern take, that honours the Comets heritage, hockey, the city of Utica, New York and draws a connection to the Vancouver Canucks, is the result.